I think Sephora's brow pencil performs similarly to Maybelline's except it's a little more stiff. If Maybelline's brow pencil glided on, Sephora actually feels like I'm drawing in each individual brow hair.
The staying power also seems to be about the same; while they both don't last all-day, they remain about 70% at the end of the day (assuming my day starts at 8 am & ends at 6 pm).
I'm not really sure if Sephora is waterproof because I didn't really test that part.
I'll probably return to Maybelline simply because it's cheaper. Below is a swatch of Sephora brow pencil.
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